Direct Meats Ltd are honoured to be the first and only catering butcher and one of only three distributors in the United Kingdom registered with Japan’s Kobe Beef Council, entitled to sell authentic Kobe Beef.

We are one of only 45 distributors worldwide licensed with this privilege. Click here to see the full list of approved authentic Kobe Beef distributors. We will shortly be awarded our Bronze head from the Kobe Beef Council that signifies our special relationship allowing us to import the prestigious Tajima cattle born and raised in Hyogo Prefecture, Japan, that is known the world over as Kobe Beef. “Shimofuri” is the fine delicate meat that has a high degree of fat marbling. A feature of Kobe Beef is “sashi” the fatty content that melts at low temperatures. It has a distinctive flavour of sweet lean meat together with the fragrance of melt-in-your-mouth fat; it also contains an abundant content of inosinic and oleic acids that have been scientifically proved as factors that contribute to its outstanding flavour.